Category: Sage Herbals Blog

  • What Ensures Safety in Dietary Supplement Manufacturing?

    What Ensures Safety in Dietary Supplement Manufacturing?

    The regulation of dietary supplements plays a vital role in safeguarding consumer health and ensuring the safety and quality of these products. Dietary supplements encompass a wide range of products, including vitamins, minerals, herbs, and other substances. In this article, we will explore the importance of regulatory oversight in the dietary supplement industry and how solutions like SGS Digicomply can support compliance and enhance safety.

    • Regulatory Framework:

    The regulation of dietary supplements varies across countries, but it typically involves a combination of legislation, guidelines, and oversight by regulatory authorities. These regulations aim to ensure that dietary supplements are safe, properly labeled, and manufactured under quality control standards. Regulatory frameworks help protect consumers from potential risks associated with mislabeling, contamination, or misleading claims.

    • The Demand for ‘Absolute Safety’:

    Consumers often demand assurance of “absolute safety,” which of course is unattainable. Safety can only be evaluated in the context of the use of the product, and any conclusion on the safety of dietary supplements must be based on sound and credible scientific evidence. Whether categorized as dietary supplements, natural health products or food supplements, these products are variously regulated across different jurisdictions worldwide. However, mandatory regulatory requirements aside, with the steadily increasing interest in dietary supplements and the plethora of scientific data being generated to support the potential benefits of various supplement ingredients, the underlying common thread that supports the use of these products is safety.

    • Safety and Quality Standards:

    Regulatory agencies set safety and quality standards for dietary supplements, including requirements for good manufacturing practices (GMPs), quality control testing, and product labeling. These standards help ensure that dietary supplements are produced in a consistent and controlled manner, minimizing the risk of contamination, adulteration, or substandard ingredients.

    Considerations in Evaluating Safety:

    Of key importance for evaluating safety is the concept of the dose-response relationship. This relationship allows for a quantitative assessment of safety and is grounded in the simple underlying principle that “the dose makes the poison.” Without question, adverse effects can occur as a consequence of over-exposure to any dietary constituent. As a result, it is crucial to determine the dose that results in an adverse effect. 

    • Labeling and Claims:

    Regulatory oversight includes requirements for accurate and truthful labeling of dietary supplements. This includes providing clear information about the ingredients, recommended dosage, and any potential allergens. Regulatory agencies also monitor claims made by dietary supplement manufacturers to prevent misleading or unsupported statements that could misinform consumers.

    • Heavy metals, residual solvents, adulterants, contaminants:

    The levels of heavy metals and residual solvents, as well as ingredient-specific contaminants (e.g., pyrrolizidine alkaloids, and aflatoxins), should be controlled in both raw materials and finished products. They should also be evaluated for safety in the target consumer population of that dietary supplement.

    • Adverse Event Reporting:

    Regulatory agencies often establish mechanisms for reporting and monitoring adverse events associated with dietary supplements. This allows for the identification of potential safety concerns and the implementation of appropriate actions to protect public health. Timely reporting and investigation of adverse events contribute to ongoing surveillance and risk assessment within the dietary supplement industry.

    Keep in Mind:

    • Consult your healthcare provider before taking dietary supplements to treat a health condition.
    • Get your healthcare provider’s approval before taking dietary supplements in place of, or in combination with, prescribed medicines.
    • If you are scheduled to have any type of surgical procedure, talk with your healthcare provider about any supplements you take. 
    • Keep in mind the term natural doesn’t always mean safe. Some all-natural botanical products, for example, comfrey and kava, can harm the liver. A dietary supplement’s safety depends on many things, such as its chemical makeup, how it works in the body, how it is prepared, and the amount you take. 
    • Before taking any dietary supplement, use the information sources listed in this fact sheet and talk to your healthcare providers to answer these questions:
      • What are its potential benefits for me?
      • Does it have any safety risks?
      • What is the proper dose to take?
      • How, when, and for how long should I take it? 

    References:

  • How to Start Your Own Cosmetic Brand: A Guide

    How to Start Your Own Cosmetic Brand: A Guide

    Starting a beauty brand can feel impossible, especially in a crowded market where the big players on the shelves. The journey from idea to product launch can feel like a pipe dream with obstacles like regulatory hurdles, intense competition and high costs. Many beauty entrepreneurs face these challenges and wonder if it’s even possible to succeed.

    Overcoming Barriers to Entry in the Beauty Industry

    For small business owners, the barriers to entry in beauty can feel insurmountable. With big brands dominating the consumer’s attention and the cost of product development, breaking into the beauty market feels hard. Without the big budgets for research, development and marketing that the big brands have, new businesses feel stuck before they even start. And navigating regulations, testing, and compliance adds another layer of complexity. These challenges make many would-be entrepreneurs feel discouraged before they even begin.

    FOMO (Fear of Missing Out) on a Hot Industry

    The truth is the beauty industry is booming and small businesses have a lot of room to grow – if they know how to. According to a report by Statista the global beauty industry is expected to reach $758 billion by 2025 with skincare driving the most growth. This massive opportunity has many would-be entrepreneurs feeling frustrated that they’re not part of this hot industry. Small players feel like they’re missing out because they don’t have the right strategies in place.

    Many entrepreneurs have the vision and passion but no clear actionable plan to get into the market. Seeing other startups succeed while your idea stays on paper can be super demotivating. But there are clear proven steps to help you navigate this journey successfully.

    Step-by-Step Guide to Launching Your Beauty Brand

    1. Find Your Niche

    The first step in launching a beauty brand is to find your niche. Focusing on a specific category allows you to stand out and target a specific group of customers. A good example is Drunk Elephant, a skincare brand that focuses on clean, non-toxic formulations. By focusing on the “clean beauty” market they were able to build a loyal customer base.

    2. Research the Market

    Knowing the market and your customers is key. This means studying your target audience and competitors. What are the gaps in the market? What problems are customers facing that your brand can solve? For instance, Fenty Beauty by Rihanna found the gap in inclusive makeup shades which helped the brand go viral.

    By examining competitors’ pricing, packaging, and customer reviews, you can avoid their mistakes and find ways to differentiate your brand.

    3. Business Plan

    It would help if you had a business plan. Outline your budget, product development timeline and marketing strategy. Include projected costs: product formulation, packaging, legal fees and marketing.

    For example, The Ordinary, a skincare brand under Deciem, disrupted the industry by being affordable and focused on active ingredients. Their business plan allowed them to cut out the fluff and focus on what mattered to their audience: affordability and effectiveness.

    4. Product Development

    The product formulation is key. You can formulate your own products or partner with a private-label manufacturer. If you decide to formulate your products, make sure they meet regulatory standards like the FDA or BIS. Testing is crucial for safety and compliance.

    Brands like Mamaearth started by offering safe, toxin-free baby products. They worked closely with labs to ensure their formulations met safety standards, which helped build consumer trust.

    5. Brand Identity

    Your brand identity is your name, logo, and overall look. It should reflect your niche and speak to your audience. Think about what your brand stands for – sustainability, cruelty-free products, inclusivity.

    For example, Glossier built its brand around minimalism, focusing on enhancing natural beauty rather than hiding it. Their brand identity is a big part of their success.

    6. Marketing and Launch

    Your marketing should start well before your product launch. Social media, influencer partnerships and email marketing are cost-effective ways to generate buzz around your brand. Consider pre-launch campaigns to build hype and grow your audience.

    Conclusion

    While launching a cosmetic brand may seem challenging, it’s achievable with the right approach. By finding your niche, conducting thorough market research, and having a business plan you can position your brand for success in this competitive but thriving industry. The opportunities are endless for those ready to take action!

  • Opportunities & Challenges in Cosmetic Industry

    Opportunities & Challenges in Cosmetic Industry

    Global markets have a prominent demand for personal care products. Consumers are opting for a safe and natural way of using personal care products that are environmentally friendly. The personal care product industry is seeing a surge in demand for the manufacturing of natural products which strikes the increase of demand in the global market. The results are also good compared to the artificial products which have side effects. The world is now looking for a safe way to personal care.

    1. High Growth rate in Herbal Skincare Products

    Herbal skincare products, Consumers are becoming increasingly aware of the potential harmful effects of synthetic chemicals in beauty products, leading to a growing preference for natural and herbal alternatives.

    • Herbal beauty products are often perceived as safer and gentler on the skin than their synthetic counterparts, leading to their growing popularity among consumers seeking soft and non-toxic skincare solutions.
    • Influencers and celebrities promoting herbal beauty products on social media platforms have contributed to their popularity and increased consumer interest in natural skincare regimes.
    • Innovations in research and development have led to the creation of new and effective herbal formulations that offer natural alternatives for addressing various skin concerns.
    • The availability of herbal beauty products through various retail channels, including online platforms and specialty stores, has widened its accessibility to consumers worldwide.
    • The increasing consumer preference for sustainable and cruelty-free beauty products aligns with the ethos of herbal beauty products. This is often produced using environmentally friendly practices and is not tested on animals, further contributing to their global upsurge in demand.

    2. A prominent role in Global Market Shapes the Industry

    Many factors increase in the herbal skincare market:

    a. Consumer Awareness and Education

    Consumers now do not consider artificial products as a luxury, most of the consumers feel that there are more chemicals in artificial products, which cause many side effects, and started switching over to herbal-based products. The cosmetic manufacturing company after realizing the need of the customer started providing herbal-based herbal products. Even some of the respondents feel that there are more chemical combinations in the herbal products too, which can be reduced by the manufacturers to prepare complete herbal-based herbal products so that it would increase their usage by the customers.

    b. Health and Wellness Movement

    People are turning away from synthetic solutions and looking toward nature for their health and beauty needs. At the heart of this movement are herbal remedies and natural skincare products, which occupy a unique space where spirituality and wellness converge. Herbal remedies have gained traction as a natural and sustainable alternative to conventional medicine.  Consumers are drawn to the idea of using plants and herbs, revered for centuries in various cultures, to support their health.

    c. Sustainable and Eco-friendly Practices

    Integrating eco-friendly practices into our daily lives is essential for preserving our planet. The herbs we ingest are inextricably connected to the processes that produce them. This is true for all herbs – and it is especially true for herbs we take for our health. Sustainable herbal medicine simply means herbal products that are produced and consumed in ways that sustain human and environmental health – in ways that are good for people. Additionally, many natural and herbal products are packaged in reusable or recyclable containers, reducing the amount of waste generated by the cosmetic industry.

    d. Personalization and Customization

    Personalized beauty products tailored to individual needs are becoming a significant trend. This customization enhances the user experience and effectiveness. Depending on skin type specific formulas brands are creating products tailored to different skin types and conditions, using specific herbal ingredients known to benefit particular skin concerns.

    3. Rapid Development in  Buying Herbal Skincare

    Herbal beauty and skin care products are no longer only for women nowadays; men also are increasingly using skin care products. Traditionally women use cosmetics for health care, but recent studies show that men are also using cosmetics at an increasing rate, which is increasing the future of cosmetic industries. With rising demand from men and women, the market is getting more expanded, and numerous competitors are emerging in this industry, herbal care products are one of such players in this industry.

    • Young and Adult: Consumers who fall under this category are actively looking for skin care products with specific ingredients  They tend to prefer products that are natural, cruelty-free, and environmentally sustainable.
    • Effective health care consciousness: Consumers with high health consciousness exhibit a more positive attitude toward buying green cosmetics.
    • Eco-friendly Consumers: People now prefer natural and chemical-free products as they become more environmentally conscious. The choice of consumers for Eco-friendly products, packaging, and production processes has a great impact on the environment. 

    4. Opportunities and Future Outlook

    The market for herbal-based products is around Rs.7, 500 crores.  This growth has been driven by increasing consumer spending power, rising disposable income levels and growing awareness about skin care products.  The study points out that globally the dependence on herbal medicines, dietary supplements, and skin and beauty aids will continue to gain a greater share because of awareness and comfort levels.  A quick estimate of the potential reveals that India can generate raw stock of around Rs. 300 billion and easily achieve around Rs. 150 billion in value-added products.  Data by Research and Markets shows that the skin care products market in India was worth $6.53 billion in 2022 and would reach $8.84 billion by 2027 at a compounded annual growth rate (CAGR) of 6.25%. 

    5. Innovation in Ingredients

    Herbal ingredients impart a natural fragrance to skincare products, providing a sensory experience that enhances the skincare routine. These herbal ingredients possess innate healing properties that may address many skincare concerns, from acne to aging. Many innovations are brought in the herbal industry to get better results for consumers.

    Conclusion

    Herbal products have always been used traditionally for the treatment of various skin ailments and have become more prevalent because of their safety and high efficacy benefits. The incorporation of synthetic molecules and chemical substances in the different medicinal and pharmaceutical formulations is the leading cause of dermal toxicity. Therefore, the developments of herbal skin care products containing scientifically validated herbal ingredients have better acceptance, respect, and belief in society. The listed herbal products can help take forward the commercial development of skin care products for therapeutic as well as beauty care purposes from such plants.

    Herbal skin care products were scientifically validated as per the regulatory guidelines which follow internationally accepted scientific principles. The data of these listed herbal products including biological, pharmacological information, and experimental models have been summarized and transformed into tabular forms. These herbal products can be taken forward for formulation and development purposes as skincare products for therapeutic as well as beauty care uses.

    References:

    https://www.researchgate.net/publication/319040115_Health_and_Cosmetics_Investigating_Consumers’_Values_for_Buying_Organic_Personal_Care_Products

    https://www.researchgate.net/publication/273061376_Buying_motives_of_herbal_skin_care_products_a_study_on_Dhaka_city_consumers

    https://neutriherbs.com/blogs/skin-care-tips/blending-tradition-with-innovation-in-natural-herbal-skincare?srsltid=AfmBOooY9MFAUZGQ9woW0DrP6sGtOJYHBiJacfkU0sR8QpcQjAINvG78

    http://courseware.cutm.ac.in/wp-content/uploads/2023/03/Indian-cosmetic-industry-and-scope-of-herbal-cosmetic-in-market.pdf

    https://www.futuremarketinsights.com/reports/herbal-beauty-products-market

    https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8814387

  • 8 Herbal Products Manufacturing Challenges & Solutions

    8 Herbal Products Manufacturing Challenges & Solutions

    Introduction

    In the dynamic world of herbal products, manufacturers face unique challenges that can impact product quality, consistency, and marketability. Ayurvedic contract manufacturing and herbal cosmetic manufacturers understand these challenges intimately and have developed innovative solutions to address them.

    World Herbal Industry

     • Herbal Product Market: USD 80 billion

     • Annual Growth Rate: 7% 

    • By 2050 will reach 6 trillion 

          -Source: EXIM Bank Report

    The process of manufacturing requires concrete planning, strategizing, and execution to carry out the production process successfully. A series of tasks and processes are involved under the manufacturing hood which includes research and development, huge investments, maintaining stocks and resources, scaling, packaging, technicality, certifications, licensing, etc. To skip these and various other challenges faced during the manufacturing process it is advisable to get associated with a reputed and trusted Contract manufacturer for the production of your herbal products that will help you outshine and uplift your ayurvedic business.

    A few common challenges that are encountered during the manufacturing process but are seamlessly taken care of by a contract manufacturing company include:

    1) Requirement for Skilled Labour

    Challenge: Production processes are long and tedious and require skills and knowledge. It is one challenge that is most commonly faced by all manufacturers whether it is a bulk manufacturing or a small workshop.

    Solution: Contract manufacturers have contacts and connections that allow them to get skilled labor on board. Conduction of training programs by senior staff members and skilled labor can come in handy during such times to help freshers develop their skills thus mutually benefiting the community as well as meeting the gap of lack of skilled labor.

    2) Market and Consumer Trends

    Challenge: The change in market trends due to changing consumer needs can bring about a lot of fluctuations and challenges in the manufacturing segment.

    Solution: To meet this challenge, contract manufacturers often design short-term contracts to be able to save on material costs and avoid losses for the investor at the same time. With changes in market trends, it is essential to change the scale of production which can always be mentioned during the contract framing. Manufacturers study market trends using R&D to help retailers and distributors build trustworthy and reliable brands using their latest and high-quality products.

    3) Inventory

    Challenge: Inventory management is one of the most critical aspects of running a successful business. Keeping an accurate inventory can be quite haunting when it comes to bulk orders and production.

    Solution: Contract manufacturers keep an account of product requirements, specifications, and details to tailor-make the best possible outcome. This leads to efficient inventory management that allows them to supply orders and meet committed deadlines.

    4) Increased Risks

    Challenge: Selling directly to the consumers can involve a greater risk as it eliminates the middleman and puts the entire responsibility of manufacturing processes, marketing, supply chain management, research, and development on one shoulder. This can affect the business in the long run as an impact of change in market trends.

    Solution: Contract manufacturing enables the manufacturing unit to practice its expertise at full capacity while allowing the retailers to primarily focus on marketing and selling the products.

    5) Scalability

    Challenge: This is one of the greatest challenges faced during the DIY manufacturing process as changing the type or upgrading the scale during in-house production can be quite a task for it may require further investment in machinery and equipment.

    Solution: Contract manufacturing allows retailers to upscale the required quantity, design, or product type. The manufacturing unit can easily make the necessary changes in quantity, type, or quality, as per the retailer’s requirements due to the availability of equipment, labor, and resources.

    6) Upkeep and Maintenance

    Challenge: Maintenance and upkeep of machinery and equipment can be quite an expensive affair. With the increase in production, the costs of maintenance also go up due to the increased wear and tear.

    Solution: Contract manufacturers ensure regular maintenance and care of their equipment and machinery to ensure the high quality and consistency of the products.

    7) Automation

    Challenge: Keeping an account and track of all the processes involved in manufacturing can be quite daunting and exhausting but is extremely critical to a business’s success. It is extremely crucial to ensure that the manufacturing processes and operations are accurately executed which often calls for technological advancements and solutions.

    Solution: To ensure this, the contract manufacturers rely on technological advancements, artificial intelligence, and software which allows the company to meet and fulfill market demands and needs with high-quality and accurate products.

    8) Return On Investment

    Challenge: Every business enterprise aims to back greater ROI. In small-scale manufacturing, the production costs are high and are difficult to meet which leads to a low ROI.

    Solution: Contract manufacturing allows retailers to outsource herbal products in the required quantity, whether large or small without having to worry about any production costs. Contract manufacturers on the other hand manufacture goods in bulk for different firms and retailers which allows them to back greater and higher ROI due to low production costs.

    References:

  • How to Export Herbal Products to Middle-East Markets

    How to Export Herbal Products to Middle-East Markets

    Exporting to the Middle East is a golden opportunity with the growing demand for natural remedies and wellness products. But it’s complex due to regulatory issues, cultural expectations and a competitive market. If you are looking to expand, you need to understand these complexities to succeed. 

    Navigating a Complex and Competitive Market

    The Middle Eastern herbal market is booming with consumers looking for natural and organic remedies for health and wellness. Countries like Saudi Arabia, UAE, and Qatar are very open to herbal products like supplements, skincare and natural remedies. But despite the growing demand, entering this market is tough. There are strict regulations on importing herbal products making it difficult for foreign businesses.

    Regulatory and Cultural Barriers

    Exporting herbal products to the Middle East is not as simple as meeting global standards. Each country has its own set of regulations. For example:

    • In the UAE all imported herbal products must be pre-approved by the Dubai Municipality. Failure to meet their strict guidelines can result in delays or even denial of entry to the market.
    • Saudi Arabia’s SFDA has its product registration requirements including testing for harmful substances and ensuring products comply with local health regulations.

    Besides regulatory barriers, cultural sensitivity is key. A big chunk of the population follows Islamic practices so products must be Halal certified. This certification process can be tough and requires the exclusion of ingredients like alcohol or pork derivatives which are common in some herbal formulations.

    Without navigating these hurdles your product will get stuck at customs, denied entry or won’t resonate with your target market. Missing compliance steps or underestimating cultural expectations will result in wasted resources, lost revenue and damaged reputations.

    How to Export Herbal Products to the Middle East

    1. Research the Market

    The first step to entering the Middle Eastern herbal market is to understand consumer preferences and demand. While the region has a growing appetite for natural products, there are different preferences between markets.

    For example in Saudi Arabia, black seed oil (Nigella sativa) and dates are highly sought after as they are traditional wellness products. In the UAE, health-conscious consumers are more inclined towards herbal supplements for modern issues like stress relief so ashwagandha or turmeric are great additions to the ingredient list.

    Research is key to targeting the right product categories, tailoring your marketing approach and understanding local competition. This step ensures your product is in line with local tastes and consumer habits.

    2. Local Regulations

    Middle Eastern countries have their regulations for imported herbal products. You need to be familiar with these rules and comply:

    • Product Registration: Most countries require you to register your herbal products with local health authorities. For example, the Dubai Municipality in the UAE and the SFDA in Saudi Arabia require pre-approval before products can enter the market.
    • Halal Certification: Since many consumers in the Middle East are Muslim, Halal certification is key. Your products must comply with Islamic dietary laws and getting a certification from a recognized Halal authority is often required.
    • Labeling Requirements: All labels must comply with local guidelines, including Arabic translations for product information.

    Some countries may also require products to be tested for safety and quality standards such as testing for heavy metals, pesticides or harmful chemicals.

    3. Choose the Right Distribution Channels

    Identifying the right distribution channels can be the key to success in the Middle Eastern market. Herbal products are sold across various platforms, from pharmacies and health stores to online marketplaces. Depending on your product type consider the following:

    • Pharmacies and Health Stores: Herbal products often find their place in pharmacies or specialized health stores where wellness products are in demand. Establish relationships with distributors that already have a presence in these channels.
    • Supermarkets: Large chains like Carrefour and Lulu Hypermarket stock herbal products so your brand gets exposure to a wider audience.
    • eCommerce: eCommerce is growing rapidly in the Middle East. Platforms like Noon, and Amazon. ae and Souq offer digital sales opportunities. Setting up an online store and partnering with these platforms can help you reach tech-savvy,  health-conscious consumers.

    4. Cultural Awareness Marketing

    Marketing herbal products to the Middle East market requires cultural awareness. Your messaging should be in line with local values, focusing on the natural and holistic benefits of your products. Mention the Halal certification and consider working with local wellness influencers to build trust with the consumers.

    Also, focus on educational marketing. Consumers in the Middle East are getting more aware of the benefits of herbal remedies and they appreciate transparency in the products they buy. Providing educational content about herbs like ashwagandha, moringa, and black seed oil can build trust and establish your brand as a subject matter expert.

    Conclusion

    Exporting herbal products to the Middle East is a big opportunity but needs to be planned and executed well. By doing your market research, being regulatory compliant, choosing the right distribution channels, and adapting your marketing to the local culture you can enter this competitive market. Follow these steps and your herbal brand will flourish in the growing Middle Eastern wellness landscape.

  • Effective Ways to Market Skincare Products

    Effective Ways to Market Skincare Products

    It’s hard to stand out in a crowded skincare market. With thousands of brands competing for attention, knowing how to market your skincare products is key to long-term success. This guide breaks down proven strategies with real-world examples and data to help you cut through the noise and reach your audience.

    Saturation and Skepticism in the Skincare Industry

    The skincare industry is booming, $189.3 billion by 2025. But with growth comes saturation. Consumers are bombarded with products that promise miracles—clearer skin, reduced wrinkles, and natural glow. As a result, they’re skeptical of claims and more discerning about where they spend their money. If your marketing isn’t addressing these concerns your products will get.

    The Trust Problem

    Skincare brands face two big challenges:

    • Standing out in a crowded market.
    • They are building trust in an industry where consumers have been burned by products that promise the world and deliver nothing.

    Consumers are more educated about ingredients and are quick to research and read reviews. A 2018 Nielsen report showed 66% of consumers are looking for products with clean ingredients and 73% would switch to a more transparent brand.

    So how do you build trust in an industry full of skepticism? Having great products isn’t enough—you need a marketing strategy that speaks to what your audience act.

    Proven Marketing Strategies for Skincare Brands

    1. Use User-Generated Content (UGC)

    UGC is a skincare brand’s best friend. When potential customers see real people using your products it humanizes your brand and provides social proof. For example, Glossier, a brand with a cult following, attributes 90% of its revenue growth to peer-to-peer recommendations and customer posts.

    Ask your customers to share their skincare routines or before-and-after shots. Not only does this build trust but it gives you a steady stream.

    2. Educational Marketing

    Educating your audience builds credibility and trust. Give them valuable, science-based info about the ingredients and benefits of your products. Brands like The Ordinary have grown by educating customers about the science of skincare not just making big claims.

    According to a HubSpot study educational content generates 3x more leads than traditional outbound marketing so it’s a powerful tool in this space. This can be blog posts, email newsletters, or detailed product pages explaining.

    3. Offer Samples and Free Trials

    Sampling reduces risk and encourages trial. 65% of consumers who get free samples will buy the full size if they like it. Brands like Olay and Kiehl offer samples as part of their strategy to convert curious shoppers into loyal customers. Sampling can be done via direct mail, in-store promotions, or digital try-on apps which are becoming more popular.

    4. Leverage Influencers

    Influencer marketing is huge in the skincare space. According to a 2023 study by Influencer Marketing Hub brands earn an average of $5.20 for every dollar spent on influencer marketing. Whether you’re working with micro-influencers or beauty gurus, the credibility influencers bring to your brand can drive sales.

    5. Build a Strong Loyalty Program

    It’s easier and cheaper to retain customers than to acquire new ones. A strong loyalty program encourages repeat business and brand advocacy. A loyalty program structures rewards customers with exclusive offers, discounts, or early access to new products so they have more reasons to stay with your brand.

    Conclusion

    Marketing skincare products is about building trust, providing value, and being transparent with your audience. Using UGC, educational content, influencer partnerships, and samples your brand can cut through the noise and connect with consumers on a deeper level. These strategies increase visibility and long-term loyalty which is the key to success.

  • Top 10 reasons why skincare brands fail

    Top 10 reasons why skincare brands fail

    Starting a skincare brand may seem like a dream come true, but the reality of the business can be harsh. Many passionate entrepreneurs launch skincare lines only to watch them fail within a few years. This begs the question: What causes these brands to collapse? Let’s break down the top 10 reasons skincare brands fail and how to avoid these pitfalls.

    The High Failure Rate in the skincare Industry

    Launching a skincare brand can be exhilarating. You have a vision, passion, and an exciting product idea. However, despite the skincare industry growing at an annual rate of 5.24% globally, many new brands need help to gain traction. A Forbes report revealed that about 90% of startups fail, and skincare brands are no exception. For small businesses, it often feels like there are more obstacles than opportunities.

    The Frustration of Seeing a Great Idea Fizzle Out

    Only to see it flop, imagine pouring your heart, time, and resources into a skincare brand. It’s disheartening. Many founders become overwhelmed by the complexity of the beauty industry, and what started as a dream quickly becomes a financial burden. Worse still, watching others succeed in the same market can add to the frustration. So why does this happen?

    Solution: Avoiding the Top 10 Pitfalls

    1. Lack of a Unique Selling Proposition (USP)

    One of the biggest reasons skincare brands fail is that they offer nothing different. Consumers are flooded with thousands of products, and if your brand doesn’t have a unique selling proposition, you’ll struggle to stand out. Brands like Drunk Elephant succeeded by focusing on “clean-clinical” skincare, offering products free from what they call “suspicious ingredients.” They identified a niche, and customers resonated with it.

    2. Poor Understanding of the Target Audience

    Many brands fail because they don’t truly understand who they’re selling to. Market research is essential for identifying your ideal customer’s needs, preferences, and pain points. Glossier succeeded by connecting with millennial and Gen Z consumers through a “skin first, makeup second” philosophy, which addressed the younger generation’s desire for minimalism and self-care.

    3. Inconsistent Branding

    Brand identity is key in the skincare market. Inconsistent messaging, visual elements, and tone confuse consumers and erode trust. Successful brands like The Ordinary maintain clear, consistent branding, focusing on transparency and science-based formulations, which helped them build strong customer loyalty.

    4. Low-Quality Ingredients

    skincare consumers are becoming more educated and scrutinizing ingredient lists more than ever. Using low-quality or harmful ingredients can destroy a brand’s reputation. Brands like The Inkey List built their success on delivering high-quality, affordable products, winning over consumers who care about both price and efficacy.

    5. Lack of Proper Testing

    Skipping proper testing can be a disaster. Failing to ensure product safety and efficacy can lead to recalls or negative reviews, damaging your brand’s reputation. Small skincare brands should invest in thorough testing to avoid these costly mistakes.

    6. Pricing Misalignment

    Many skincare brands fail because they price their products incorrectly. Overpricing without offering value leaves customers feeling cheated, while underpricing can signal low quality. A great example of balancing price and quality is CeraVe, which offers affordable, dermatologist-recommended products that cater to a broad audience.

    7. Ignoring Regulations

    Regulatory compliance is non-negotiable in skincare. Many new brands ignore or underestimate the importance of meeting regulations, leading to legal issues, fines, or product bans. Following guidelines from bodies like the FDA in the U.S. or BIS in India is crucial for long-term success.

    8. Weak Marketing Strategy

    skincare is a saturated market, and without a strong marketing strategy, your brand will remain invisible. Social media, influencer partnerships, and content marketing are essential tools for growing your brand. Glow Recipe thrived by building a strong online presence and leveraging influencer marketing to build credibility and reach new customers.

    9. Failure to Innovate

    The beauty industry evolves rapidly, and brands that don’t keep up with trends often fade away. Innovation in product development, ingredients, or even packaging keeps your brand relevant. Fenty Beauty, for example, disrupted the market by offering a wide range of shades for all skin tones, filling a gap in inclusivity.

    10. Over-expansion

    Expanding too fast can be a brand’s downfall. Many startups rush to launch new products or enter new markets without building a strong foundation first. Focusing on your core products and audience before scaling is essential for sustainable growth.

    Conclusion

    Launching and sustaining a skincare brand is no easy feat. From poor branding to ignoring regulations, there are multiple reasons why so many brands fail in this competitive industry. However, by learning from the failures of others and taking deliberate, strategic steps, you can avoid these common pitfalls. Focus on creating a unique product, understanding your audience, ensuring consistent branding, and following regulations. With a clear vision and careful planning, your skincare brand can thrive in a rapidly growing market.

  • White Labeling with SageHerbal

    White Labeling with SageHerbal

    Elevate Your Brand with Our Premium White Labeling Solutions

    At SageHerbal, we offer white labeling services tailored to help you launch high-quality herbal and natural products under your brand name. Leveraging over 32 years of industry experience, our white labeling solutions provide a seamless path from concept to market.

    Join Us in Shaping the Future of Herbal and Natural Products

    Partner with SageHerbal Solutions to bring premium Ayurvedic and natural products to your market. Our dedication to quality, sustainability, and innovation makes us the ideal choice for your white labeling needs.

    Contact us today to discuss how we can support your brand with top-quality white-label products and help you succeed in a competitive marketplace.

    Outsource Manufacturing with SageHerbal Solutions

    Streamline Your Production with Expert Outsource Manufacturing Services

    At SageHerbal, we provide top-tier outsourced manufacturing services for herbal and natural products. With over 32 years of industry experience, our solutions are designed to help you optimize your production processes, reduce costs, and scale your business effectively.

    Why Opt for Outsource Manufacturing with SageHerbal?

    1. Expertise and Innovation

    Benefit from our extensive expertise in the herbal and natural product sectors. We merge traditional Ayurvedic knowledge with cutting-edge manufacturing techniques to deliver products that meet the highest standards of quality and innovation.

    2. Customizable Manufacturing Solutions

    Our outsourced manufacturing services are highly customizable to fit your specific needs. Whether you require skincare, haircare, healthcare, or personal care products, we offer tailored solutions that align with your brand’s vision and market demands.

    3. Advanced Manufacturing Facilities

    Our state-of-the-art facilities have the latest technology and adhere to rigorous industry standards, including Cosmetic GMP and ISO 2001 certifications. We ensure that every stage of the production process is handled with precision and care.

    4. Quality Assurance

    We are committed to delivering products of exceptional quality. Our rigorous quality control procedures include comprehensive testing and validation at every production stage. Our in-house laboratories conduct stability, quality, and analytical tests to ensure that all products meet our stringent standards.

    5. Cost-Effective Solutions

    Outsourcing manufacturing with SageHerbal Solutions allows you to reduce production costs without compromising on quality. By leveraging our advanced facilities and expertise, you can achieve significant cost savings while maintaining high product standards.

    6. Sustainability Commitment

    Aligned with our dedication to Ayurveda and environmental stewardship, we incorporate sustainable practices into our manufacturing processes. Our raw materials are grown on certified organic land, and we prioritize eco-friendly methods throughout production.

    7. Scalable and Flexible

    Our manufacturing services are designed to accommodate various order sizes and adapt to changing market needs. Whether you are a small startup or an established enterprise, our scalable solutions support your growth and operational flexibility.

    8. Comprehensive Support

    From the initial concept to the final product, we provide end-to-end support throughout the outsourcing process. Our services include product development, production, packaging, and logistics, ensuring a seamless experience and timely delivery.

    Our Outsource Manufacturing Process

    1. Consultation: Discuss your production needs and objectives with our team. We will provide expert advice and develop a strategy that aligns with your goals.
    2. Product Development: Collaborate with our R&D team to refine and finalize your product formulations to meet market demands and regulatory standards.
    3. Production: Utilize our advanced manufacturing facilities for efficient and high-quality production, adhering to the highest industry standards.
    4. Packaging: Choose from various packaging solutions or work with our design team to create custom packaging that enhances your brand identity.
    5. Quality Control: Ensure product excellence with our comprehensive quality testing and validation procedures conducted in our in-house laboratories.
    6. Logistics and Delivery: Benefit from our efficient logistics network for timely and reliable delivery of your products to the market.

    Transform Your Manufacturing with SageHerbal

    Outsource your manufacturing needs to SageHerbal and focus on growing your business while we handle the production. Our commitment to quality, innovation, and sustainability makes us the ideal partner for your outsourced manufacturing requirements.

    Contact us today to explore how our outsourced manufacturing services can optimize your production and help you achieve your business objectives.

  • Top 6 Tips for Starting a Cosmetic Brand in India

    Top 6 Tips for Starting a Cosmetic Brand in India

    Starting a cosmetic brand is an exciting yet challenging journey. The global beauty market is booming, with projections reaching $758 billion by 2025, but that doesn’t mean it’s easy to break in. New brands emerge daily, but not all make it past their first year. The good news? There are proven strategies to help your brand stand out and succeed in this competitive landscape.

    Every aspiring cosmetic entrepreneur dreams of success, but many overlook critical steps that can make or break a brand. From understanding the market to product development and marketing strategies, the process can be overwhelming. Without the right approach, even the most promising cosmetic ideas can fail. But how can you ensure your brand doesn’t fall into that trap?

    1. Understand Your Market and Audience

    The first step to building a successful cosmetic brand is understanding your market. Many brands fail because they don’t know who they’re selling to or how they fit into the broader landscape. Without this foundational knowledge, it’s easy to launch products that don’t resonate with customers or to miss emerging trends.

    Case Study Example: Fenty Beauty by Rihanna is a prime example of a brand that understands its market. At the time, many cosmetic brands were criticized for their lack of inclusivity in foundation shades. Fenty launched with 40 shades, immediately positioning itself as a brand that caters to all skin tones. This clear understanding of a gap in the market contributed to its rapid success, with the brand generating $100 million in revenue in its first 40 days.

    Solution: Conduct thorough market research. Understand your target demographic’s preferences, needs, and pain points. This will guide not only your product development but also your branding, marketing, and pricing strategies.

    2. Focus on Product Quality and Efficacy

    Cosmetics consumers are increasingly informed and discerning. With access to a world of information at their fingertips, customers are more educated about ingredients and product performance than ever before. One of the fastest ways to lose credibility is to offer subpar products.

    Data Insight: A 2021 survey by Statista revealed that 73% of beauty consumers are concerned about product quality, with many willing to pay more for cosmetics that deliver results. Brands that fail to meet these expectations quickly lose customer loyalty.

    Case Study Example: The Ordinary, part of the DECIEM family, rose to prominence by offering high-quality, scientifically-backed skincare products at affordable prices. Their commitment to transparency in both ingredients and pricing allowed them to build a loyal customer base, and their products consistently receive rave reviews for their efficacy.

    Solution: Invest in research and development. Work with experienced chemists and dermatologists to ensure your products deliver on their promises. If your products don’t perform, no amount of marketing can save them.

    3. Start with a Core Range of Products

    While it might be tempting to launch a full line of products right away, starting small can be more effective. Many brands overwhelm themselves and their customers by offering too many options from the get-go. Instead, focus on creating a small range of high-quality products that solve specific problems for your target audience.

    Case Study Example: Glossier started with just four products, including its now-iconic Balm Dotcom. By focusing on a few key items, they were able to perfect their formulas and create a strong brand identity. As demand grew, they expanded their product line, but their initial success came from doing a few things really well.

    Solution: Launch with a core collection of products that meet the most pressing needs of your target audience. This will allow you to focus your resources on perfecting each product and building a strong foundation for your brand.

    4. Create a Strong Brand Identity

    In the crowded cosmetic industry, brand identity is everything. What do you stand for? What makes your brand different from the countless others on the market? Without a clear, compelling identity, your brand may struggle to attract loyal customers.

    Data Insight: According to a 2020 survey by Kantar, 59% of consumers prefer to buy from brands that reflect their personal values. This means that a strong brand identity not only helps you stand out but also builds a deeper connection with your audience.

    Case Study Example: Drunk Elephant is a skincare brand that built its identity around “clean-clinical” formulations. They focus on products that are free of “the suspicious 6” ingredients (like essential oils and drying alcohols), and their transparency about formulations resonates with a growing number of health-conscious consumers. This clear messaging helped the brand gain trust and loyalty, contributing to their acquisition by Shiseido for $845 million.

    Solution: Define your brand’s mission, values, and personality. Your brand identity should be reflected in everything from packaging to marketing campaigns to customer service. This is what will set you apart from the competition and build long-term relationships with your customers.

    5. Master the Art of Digital Marketing

    In today’s world, your cosmetic brand needs a strong online presence to survive. Whether you’re selling directly through your website or via retailers, digital marketing is essential for driving awareness and sales. Yet, many new brands underestimate the importance of a solid digital strategy.

    Data Insight: According to Statista, beauty-related online sales in the U.S. are expected to reach $78 billion by 2027. Brands that effectively use social media, influencer marketing, and paid ads tend to outperform those that rely solely on traditional marketing methods.

    Case Study Example: ColourPop mastered social media marketing and influencer collaborations to grow its brand from an online-only operation to one of the fastest-growing cosmetics companies in the world. Their savvy use of platforms like Instagram and YouTube allowed them to reach a global audience without the need for massive advertising budgets.

    Solution: Invest in building a strong digital marketing strategy. Focus on social media platforms where your target audience spends their time. Partner with influencers who align with your brand values. Consider SEO, email marketing, and paid ads as part of your digital mix.

    6. Navigate Regulatory and Legal Requirements

    The cosmetics industry is heavily regulated to ensure product safety. Many new brands fall into trouble because they overlook the legal and regulatory aspects of launching cosmetic products. Failing to comply with regulations can result in costly fines, product recalls, and even lawsuits.

    Case Study Example: In 2019, a U.S.-based cosmetics brand had to recall one of its products due to failure to adhere to FDA guidelines. The brand’s labeling included misleading claims about the product’s benefits, and the misstep cost them heavily—not only in fines but also in reputational damage.

    Solution: Before you launch, familiarize yourself with the regulations that govern cosmetic products in your country. In the U.S., this includes the FDA’s guidelines on labeling, claims, and ingredient safety. If you’re selling internationally, be sure to comply with the regulations in each country you’re entering. Consulting with a regulatory expert or legal advisor is a wise investment to avoid costly mistakes.

    Starting a cosmetic brand is a daunting task. With so many factors to consider—market research, product quality, branding, marketing, and legal requirements—it’s easy to feel overwhelmed. Without the right strategy and focus, many promising brands fail before they even get off the ground. But it doesn’t have to be that way.

    Solution

    By focusing on these six tips, you can avoid common pitfalls and set your brand up for success. From understanding your audience and creating high-quality products to building a strong brand identity and mastering digital marketing, each of these steps is crucial to building a brand that thrives in the competitive beauty industry.

    Success in the cosmetic world isn’t just about having a good idea—it’s about having a solid plan, a clear vision, and the determination to see it through. Follow these tips, learn from the successes and failures of other brands, and you’ll be well on your way to creating a cosmetic brand that not only stands out but thrives.

    Top 6 Tips for Starting a Cosmetic Brand in India

    Starting a cosmetic brand in India can be both exciting and challenging due to the dynamic market and growing demand. Here are the top 6 tips to help you launch your brand successfully:

    1. Identify a Niche Market

    • Why: The Indian cosmetics market is vast, with many established players. Finding a unique selling proposition (USP) will help your brand stand out. Consider targeting niche segments such as organic skincare, cruelty-free cosmetics, or specialized beauty products for different skin tones.
    • Case Study: Forest Essentials entered the Indian beauty market by positioning itself as a luxury Ayurvedic skincare brand. By tapping into the Ayurvedic heritage of India and the growing preference for natural and organic beauty products, they carved out a unique space.
    • Data Point: India’s organic beauty market is expected to grow at a CAGR of 25% from 2020 to 2025, driven by increased awareness about chemical-free products and wellness trends.
    • Tip: Conduct thorough market research to understand gaps in the market and emerging trends, like natural and eco-friendly products or like organic or Ayurvedic products that resonate with evolving consumer preferences.

    2. Comply with Regulatory Standards

    • Why: India has strict regulations for cosmetic products under the Drugs and Cosmetics Act. Getting the necessary licenses and approvals is crucial to avoid legal issues.
    • Case Study: Mamaearth, a popular Indian skincare brand, prides itself on being toxin-free and eco-friendly. To support this claim, they comply with all necessary Indian and international standards. This has given them the credibility needed to compete with major brands.
    • Data Point: The Indian government mandates that all cosmetics must adhere to the Drugs and Cosmetics Rules, 1945. Non-compliance can lead to product recalls, financial penalties, or worse, complete shutdowns.
    • Tip: Ensure your brand meets the guidelines set by the Central Drugs Standard Control Organization (CDSCO) and comply with BIS (Bureau of Indian Standards) for product safety.

    3. Focus on Quality and Innovation

    • Why: Quality is key to winning the trust of consumers, especially in a highly competitive market. Innovative ingredients or formulations can also give your brand an edge.
    • Case Study: Lakmé remains a market leader in India by continuously innovating with new formulations that cater to Indian skin tones and climatic conditions. For example, they launched products like Lakmé 9 to 5 Primer + Matte to provide longer-lasting makeup, addressing the needs of Indian working women.
    • Data Point: In 2023, over 60% of consumers in India reported a preference for skincare and cosmetics products made from natural or organic ingredients . Product quality and ingredient transparency have become essential for consumer trust.
    • Tip: Invest in R&D to create high-quality, innovative products that can meet local preferences and address specific concerns such as sensitivity to climate and skin types. Prioritize testing for safety, especially for sensitive skin.

    4. Develop a Strong Branding and Marketing Strategy

    • Why: Your brand identity and how you communicate it will determine your success in the market. Strong branding helps build trust and loyalty.
    • Case Study: Sugar Cosmetics effectively used digital marketing to build a strong presence. They focused on influencer collaborations and aggressive social media campaigns to connect with millennials and Gen Z.
    • Data Point: India has over 800 million internet users, and social media penetration is set to grow from 40% in 2023 to 55% by 2025 . Beauty brands that leverage digital marketing and influencers can rapidly grow their customer base.
    • Tip: Build a digital presence through social media platforms like Instagram, YouTube, and influencers. Collaborate with beauty bloggers and influencers who can showcase your products to a larger audience. According to reports, Indian consumers trust recommendations from influencers, which can drive higher sales conversion rates.

    5. Build an Efficient Distribution Network

    • Why: In India, reaching customers across various geographies can be challenging. A strong distribution network ensures your products are available both online and offline.
    • Case Study: Nykaa, a leading beauty e-commerce platform, began as an online-only retailer but quickly expanded into brick-and-mortar stores across Indian cities. Their omnichannel strategy ensured that they reached customers in metros as well as smaller cities.
    • Data Point: India’s retail beauty market is expected to grow from INR 900 billion in 2020 to INR 2 trillion by 2025, with online retail accounting for 35% of the total .
    • Tip: Utilize both online platforms and physical retail to maximize your product’s reach. Collaborate with marketplaces like Amazon, Flipkart, and beauty-specific platforms like Nykaa. Partner with local distributors, and set up and online stores for D2C sales.

    6. Leverage Customer Feedback

    • Why: Understanding customer preferences and issues can help you refine your products and marketing strategies.
    • Case Study: Mamaearth built its success by listening to customers. They took feedback on ingredient choices, packaging, and product efficacy very seriously, using it to improve their offerings. Their strong engagement with consumers has led to a high rate of repeat customers.
    • Data Point: According to a 2022 survey, 72% of Indian consumers are more likely to purchase from a brand if they feel the brand listens to their feedback . Moreover, brands that offer a personalized experience based on customer preferences have a 30% higher retention rate.
    • Tip: Set up mechanisms like surveys, social media polls, and reviews to regularly collect feedback. Use this data to fine-tune product offerings and customer experiences. Actively engage with your customers through reviews, social media, and customer service channels. Offer loyalty programs or incentives for feedback to improve your product range.

    These tips will provide a solid foundation for starting a cosmetic brand in India, from building a strong identity to ensuring compliance and reaching the right audience. These case studies and data points not only validate the suggested strategies but also demonstrate their real-world application. This combination of insights will give you a deeper understanding of the market and help you position your cosmetic brand successfully.

    Here are the sources and references used to create the article:

    1. **Forest Essentials Case Study**  

       – Data related to their market position and strategy can be referenced from multiple reports on India’s luxury beauty market growth, such as business case studies from sources like [Euromonitor International](https://www.euromonitor.com/) and market research from [Statista](https://www.statista.com/).

       – Growth of the organic beauty market is tracked by various market analysis platforms like [Research and Markets](https://www.researchandmarkets.com/) and [IMARC Group](https://www.imarcgroup.com/).

    2. **Mamaearth Case Study**  

       – Mamaearth’s regulatory compliance, toxin-free marketing, and rise can be studied through interviews with its founders in business news portals like [YourStory](https://yourstory.com/) and [Inc42](https://inc42.com/).

       – Legal requirements such as the **Drugs and Cosmetics Rules, 1945** are available from the [Government of India’s CDSCO](https://cdsco.gov.in/) and [BIS](https://www.bis.gov.in/) portals.

    3. **Lakmé Case Study**  

       – Lakmé’s innovation strategy and their product launches can be referenced from reports in beauty industry publications such as [Business of Fashion](https://www.businessoffashion.com/) and interviews in business dailies like [Economic Times](https://economictimes.indiatimes.com/).

       – Data on consumer preferences for natural products comes from consumer behavior studies available via [Mintel](https://www.mintel.com/) and local market surveys published by [Nielsen](https://www.nielsen.com/).

    4. **Sugar Cosmetics Case Study**

       – Details on Sugar’s digital marketing and influencer strategy can be obtained from [Entrepreneur India](https://www.entrepreneur.com/in) and [Business Standard](https://www.business-standard.com/).

       – Statistics on India’s internet users and social media penetration are available through reports from [IAMAI](https://www.iamai.in/) and [Statista](https://www.statista.com/).

    5. **Nykaa Case Study**  

       – Nykaa’s omnichannel strategy and their move from e-commerce to physical retail is well-documented in reports by [Forbes India](https://www.forbesindia.com/) and their IPO reports analyzed by [Moneycontrol](https://www.moneycontrol.com/).

       – Projections for India’s retail beauty market growth are available from sources like [Technavio](https://www.technavio.com/) and [McKinsey & Company](https://www.mckinsey.com/).

    6. **Mamaearth Feedback Strategy Case Study**  

       – Customer feedback strategies used by Mamaearth, including interviews with their marketing team, are found in publications such as [Inc42](https://inc42.com/) and [YourStory](https://yourstory.com/).

       – Data on customer retention rates based on feedback and personalization can be found in reports from [KPMG](https://home.kpmg/in/en/home.html) and [PwC India](https://www.pwc.in/).

    These sources provide a comprehensive view of market trends, brand strategies, and the legal landscape essential for starting a cosmetic brand in India.

  • Dr. Behl’s Award for Excellence Ceremony

    Dr. Behl’s Award for Excellence Ceremony

    The Dr. Behl’s Award for Excellence ceremony, held on 27th July 2024 was a momentous occasion celebrating the contributions of doctors in preserving the traditional healing practices of Ayurveda. 

    Dr. P.N. Behl has made a monumental contribution to the field of Ayurveda, particularly through his pioneering work in clinical trials. Recognising the limitations of allopathic medicines in curing certain diseases, Dr. Behl focused on the potential of Ayurvedic treatments to address conditions that allopathy could not cure effectively. His clinical trials have been instrumental in demonstrating how Ayurvedic medicines can heal from the roots, providing long-term relief and restoring health in a way that modern pharmaceuticals often fail to do. By conducting rigorous clinical research, Dr. Behl showcased how Ayurvedic remedies, could treat chronic and complex diseases, offering patients an alternative solution when conventional medicine had exhausted its options. His work has been a crucial step in bridging the gap between ancient healing practices and modern medicine, reinforcing Ayurveda’s credibility in the world of scientific healthcare.

    To felicitate this remarkable contribution of doctors in Ayurveda, The Dr Behl’s Award for Excellence, was given to 43 doctors to honour the outstanding contributions of doctors who play a pivotal role in preserving the traditional approach to healing, particularly through Ayurveda hosted by Sage Herbals Pvt. Ltd.

    The event was honoured by the presence of Dr. Ashok Kumar Rana, the Drug Inspector, who served as the Chief Guest. Dr Rana’s speech emphasized the importance of integrating ancient practices like Ayurveda with modern medicine, acknowledging the growing relevance of holistic healing in today’s world. The ceremony also featured speeches from Mr. Sushil Behl, who shared his gratitude for the dedicated work of the awardees, and Dr. P.N. Behl, who highlighted his groundbreaking contribution to clinical trials in Ayurveda. Dr. Behl’s trials have demonstrated how Ayurvedic medicines can effectively treat diseases that have failed to respond to allopathic treatments, offering healing from the roots. The evening was further marked by the honouring of the Behl family, including Mr and Mrs Behl, who had the privilege of presenting a token of appreciation to Dr Ashok Kumar Rana. The celebration of the Sage Herbals Felicitation Ceremony was a testament to the enduring legacy of Ayurveda and the impact of holistic healing.

    The ceremony honoured 43 distinguished doctors who have dedicated their careers to preserving and advancing the ancient wisdom of Ayurveda. The event was graced by a remarkable lineup of guests, including Dr. Murthy, the special guest, who shared his insights on the importance of traditional healing in today’s world. The ceremony also featured a heartfelt speech by Mr Sushil Behl, who expressed gratitude for the doctors’ tireless efforts in promoting holistic health. 

    These individuals are champions of holistic healing, and we are proud to express our deepest gratitude for their dedication to maintaining the wisdom and practices of this ancient tradition. Their tireless efforts continue to inspire the next generation of medical professionals and promote a more natural, balanced approach to healing. 

    The evening concluded with a special gesture as Mr and Mrs Behl had the honour of presenting a token of appreciation to the Chief Guest, Dr Ashok Kumar Rana, who also addressed the gathering, emphasizing the significance of Ayurveda in modern medicine. 

    This memorable event not only celebrated the achievements of those dedicated to Ayurveda but also reinforced the timeless value of holistic healing.